Water is good for you. But not so great for your hair. The calcium in your shower water can lead to persistent hair damage leaving it rigid, dull & brittle. This powerful system removes calcium build up that causes damage and restores up to 99% of hair’s original strength*. A lightweight conditioner that instantly restores hydration and reduces hair rigidity for 97% stronger hair**, 7x smoother hair** and 82% shinier hair***.